A client that’s unhappy for a reason large
Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft copy about the client’s business and they will actually read it and comment on it it the wrong way. Typographers of yore didn’t come up with the concept of dummy copy because people thought that content is inconsequential window […]
Hi-tech glasses offer alternative to bifocals
Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now. It’s like saying you’re a bad designer, use less bold text, don’t use italics […]
How to make a headline that draws attention
You made all the required mock ups for commissioned layout, got all the approvals, built a tested code base or had them built, you decided on a content management system, got a license for it or adapted open source software for your client’s needs. Then the question arises: where’s the content: Comprehensive questionnaires for your […]
Turn your text and photo into a professional
It’s unreal, uncanny, makes you wonder if something is wrong, it seems to seek your attention for all the wrong rea…
Tapping into high-intent leads in real time
It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now. It’s like saying you’re a bad designer, use less bold text, don’t use italics in every other paragraph. True enough, but that’s not all that it takes to get things back on track. Presentation […]
